An acorn once in a while

In our middle-aged man pursuit of fitness, health and wellness, we’ve undoubtedly been at it a while and have the knowledge and wisdom that comes with the passing of time.  This doesn’t mean we know it all, so it’s only natural that we’re always on the lookout for new information about optimal fitness training and nutrition to better sculpt and fuel our gracefully-aging bodies. 

Fortunately, or unfortunately, for us, there are no shortage of “experts” willing to share their expertise. They passionately explain how what we’re doing is the wrong way and how they know the right way.  If they have great communication and marketing skills, there’s a good chance we’ll give them an ear or eye and listen or read what they have to say.

And, they often succeed getting our undivided attention because, perhaps, we confess and ponder, there might be a better way than how we’ve been doing it.  Maybe the visual image we have of ourselves when looking in the mirror is that they have something we don’t and, maybe, we’d like some of it.  After all, despite being confident middle-aged men, at an emotional level, we might have subliminal doubts and insecurities about ourselves and a proclivity to be fitter, healthier and stronger than we are, however it is we measure these attributes.

It’s always important to follow the money when reading what these others have to say because oftentimes, they’re peddling a product or service behind a masquerade of evangelizing their expertise.  While there’s nothing wrong with someone trying to make a dollar in capitalist America, it doesn’t mean what they’re sharing, or peddling is worth to us more than a bucket of spit.  Therefore, it’s important that we conduct our due diligence.  Otherwise, we risk spending a lot of money and time expecting great returns only to discover that what we’ve gotten is little or next to nothing.

“Caveat emptor”, the saying goes, let the buyer beware.  Pierini Fitness has another saying, “Caveat lector”, meaning let the reader beware.  Just because what we’re reading on some fancy website with a photo of Mr. Beefcake peddling his knowledge while showcasing his ideal body doesn’t mean it’s something great that can be replicated by us, if only we knew the “secrets.”

Sometimes, however, the sales sizzle and our desire are so great that we’re unable to resist, and we succumb, parting our money in exchange for getting the secrets that’ll deliver promised six-pack abs, unbridled masculinity and strength, and a shredded body of musculature. 

Those who buy may soon discover that the product or service purchased doesn’t deliver the promised results for any one of several reasons.  Other times, however, great benefits may be realized, again, for any one of several reasons.

Even a blind squirrel finds an acorn once in a while.

Pax Domini sit semper vobiscum